Primary Research / Elicitation Techniques – Interviewing with a difference

Participants will be able to (benefits)

Learn how to populate databases – number of contacts needed, fields required, sources of this information
Learn to engage respondents in a discussion rather than a traditional Q&A session
Learn how to probe and why, to elicit qualitative responses
Accurately capture what was said between interviewee and interviewer

Course Content

Database creation
- Building a database template
- Deciding on how many contacts to have & why?
- Sources to be used when looking for contacts
Scheduling interviews
- Getting past the secretary/receptionist
- Pitches to be used
- Preparation required
Conducting interviews
- Objection handling
- Elicitation
- Probing
Transcribing interviews
- Ideal time to transcribe conversation & why?
- Why should everything be captured?

Who should attend

Competitive Intelligence
Business & Market Intelligence
Strategic Planning / Corporate Planning
Marketing Strategists
Market Research & Development
Customer and Market Planning
Business Development
Sales & Marketing
Knowledge & Information
Recruitment

Trainers

For further information about the course content please contact
Learning & Development | T: +91 20 6623 1743 | 09673997749 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in