Learning & Development

- a faster way to climb the research and CI learning curve

Research inputs are essential for strategy and planning. All organizations, especially strategy units of all companies, need the right actionable intelligence for strategic decision making, to stay ahead of the game.

The expertise to perform Competitive intelligence is not easily found, as there are virtually no educational courses in India that teach CI in a practical ‘on the street’ way. Most CI practitioners learn on the job, which means a longer learning curve.

The USP of our workshops is the usability and practical implementation of theory aka “Monday morning content”. We have developed a proprietary methodology and process based on our own extensive experience of conducting competitive intelligence.. The focus of our program is on experiential learning – mapping competencies, conducting hands on workshops and testing the competencies via post assessments.

We have created effective training programmes based on our own experience of doing CI in India.

You can avail of our training workshops

Customized – The typical process we follow for customized training is
- Phase 1: Detailed Need Assessment
  - Recognize specific needs
  - Review your existing research processes
  - Understand your analysis methodologies and how results are being used for decision making
- Phase 2: Delivery (of the workshop)
- Phase 3: Feedback (Participants’ and Beneficiaries’)

Our training seeks to address specific competencies, for example:

Intelligence Sources and Collection Techniques	Internet Search (Basic and Advanced) Social Media for CI
Data Organization and Capture	Data Collation Building a Company Profile
Primary Research	Primary Research / Elicitation Techniques – Interviewing with a difference Questionnaire Design and Discussion Guides
Report Design	Building a Hypothesis From hypothesis to analysis – the art of data synthesis
Analysis Tools	SWOT Porter’s Model Value Chain Analysis Competitive Benchmarking
Managing Research Projects	Creating a CI brief Planning a Primary Research Market Sizing
Using Financial Statements	Financial Statement Analysis (Basic) CI from Financial Statements

Additional dates/locations are possible for groups or based on demand.

We also offer training workshop packages to help corporate teams and individual practioners.

For further information about the course content please contact
Learning & Development | T: +91 20 6623 1743 | +91 20 6623 1700 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in