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        Upcoming Worshops

Market Sizing

Participants will be able to
  • Effectively collate data points and analysis to use these to arrive at the market size estimate
  • Gain an understanding of various methodologies and approaches used for arriving at the market size
  • Question and analyze other market size estimates and data points during the course of secondary research
Course Content
  • Two approaches to market size estimation
  • Typical steps in market size estimation
  • Use of certain assumptions and verification of these
  • Some examples of challenges in seeking data points and how to overcome these
  • Hands – on exercise on actual calculation of market size
Who should attend
    Junior and mid level managers of the following departments:

  • Competitive Intelligence
  • Business & Market Intelligence
  • Strategic Planning / Corporate Planning
  • Marketing Strategists
  • Market Research & Development
  • Customer and Market Planning
  • Business Development
  • Sales & Marketing
  • Knowledge & Information
For further information please contact
Learning & Development | T: +91 20 6623 1743 | +91 20 6623 1700 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in