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Home > Internet and social media tools to effectively track competition
Internet and social media tools to effectively track competition
| Participants will be able to |
- Use more complex Boolean Algebra for every search
- Search the invisible web effectively
- Search with the use of functions
- Understand on what basis a social medium is chosen
- Understand how to address communities on the chosen social medium
- Leverage social media to aid in business plans
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| Course Content |
- News sites and their usage
- People searches, image searches, scholarly papers, video/audio search
- RSS feeds, Google alerts, Mozilla FireFox Scanner, etc.
- Invisible web and how to search the invisible web
- Social media for competitive intelligence
- Leverage social media to aid in business plans
- How do we select a social medium – LinkedIn, Facebook, Twitter etc
- What do we do with a social medium?
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| Who should attend |
Junior and mid level managers of the following departments:
- Competitive Intelligence
- Business & Market Intelligence
- Strategic Planning / Corporate Planning
- Marketing Strategists
- Market Research & Development
- Customer and Market Planning
- Business Development
- Sales & Marketing
- Knowledge & Information
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For further information please contact
Learning & Development | T: +91 20 6623 1743 | +91 20 6623 1700 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in |
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Competitive Intelligence Network India