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Case Studies

May 2012ValueNotes helps an international payment solution provider tap a USD 350bn (2015) opportunity
 Strong competitor activity and reports on attractiveness of the Indian payments solution market prompted a leading international payment solution provider to evaluate the current and future opportunities in India. Client being a late entrant in the market, wanted to evaluate the market in terms of opportunity area for them. Despite being in India, they were not able to establish the scenario of the market due to presence of multiple opinions on the current and future potential of the market.
April 2012ValueNotes CI helps a leading MNC evaluate a USD 20 million risk to its market share in India
 An MNC felt threatened by the aggressive moves of a key competitor. They needed to understand the competitor’s plans in order to mitigate the threat. ValueNotes leveraged its strengths in primary research and competitive intelligence to piece together seemingly random bits of information into actionable inputs for the client.
Mar 2012ValueNotes CI helps global IT giant win against its key competitor in India
 A leading IT products company needed intelligence on the operations of a leading software company in India to establish its revenues with a region- and product-wise break-up. They also wanted to understand the structure of the target company’s sales team in India.
Feb 2012ValueNotes helps global consulting firm to conduct 75+ interviews with CXO’s of USD 500 mn companies in less than a month.
 A UK-based management consulting firm needed to have in-depth discussions with CXOs and directors of large companies (with revenues greater than $400mn) to evaluate the market scope for consulting services in India. Sourcing these senior interviews with heads of functions such as finance, HR, Information/IT and marketing, was their biggest challenge, as they did not have on-the-ground presence in India.
Jan 2012Benchmarking & feasibility study for setting up a veterinary hospital
 A charity trust was looking to set up a greenfield veterinary hospital to serve poor cattle owners. They wanted to establish an efficient business model, market potential, financial feasibility and apt location for the set up.
Dec 2011Market and Country Intelligence: Optimal Location for a Car Manufacturing Facility
 A multinational, European car manufacturer was looking to set up a production facility in India. While the company had narrowed down on four Indian States, they needed inputs to select from among them, based on granular analysis of their relative attractiveness.
Sep 2011ValueNotes provides early warning by independently confirming market rumours
 A leading multinational speciality chemicals manufacturer, with major operations in India, wanted to confirm rumours on the activity of one of their main competitors in the country. The competitor was said to have developed a particular speciality chemical and was planning to start commercial production of the same.
Aug 2011ValueNotes helps German metering solutions provider enter the Indian utilities market
 A global service provider of solutions for consumption-based billing wanted to explore the opportunities in electricity, water and piped gas metering in India. The utilities metering market in India is a tricky one to evaluate as utilities come under the jurisdiction of the States and each utility has very different levels of maturity, legislations, and documentation across different States.
Jul 2011ValueNotes helps an international asset manager save US$50m
 An international asset manager, keen to make direct investments in Indian retail shopping properties, wanted to assess the attractiveness of the Indian retail sector. This case study demonstrates how we helped the client gain a local (Indian) perspective on the industry, thus enabling them to rationalize their go-to-market decisions and improve returns to their investors.
Jun 2011Company profiling for competitor analysis
 A leading global provider of specialized solutions for pharmaceutical, biotechnology and consumer health wanted to undertake competitor analysis for its strategic planning process. This case study illustrates how the competitor profiles that we created helped our client develop their business strategy.
May 2011Valuation of an emerging IT firm for a PE fund
 A PE fund in the US wanted to assess an Indian IT consulting firm as a potential investment target. As the fund did not have a presence in India, they needed inputs from domain specialists to assess the true prospects of the firm. This case study shows how we leveraged our domain expertise and industry networks to evaluate the attractiveness of the investment target.
Apr 2011Market intelligence for developing a strategy to boost market share
 A leading global printer company was losing market share in India, and hence wanted to determine the reasons for this fall and establish ways to further increase their footprint in India. This case study shows how our primary research services helped the company increase its market share.
Mar 2011Due diligence on a prospective joint venture partner
 An Asian motorcycle manufacturer was in the final round of talks with a prospective Indian distributor. As they did not have a presence in India, they were unable to establish vital background information about the JV partner. This case study demonstrates how our due diligence services saved the client from being deceived.
Feb 2011Ground level inputs for a location study
 A Finnish welding solutions company wanted to set up an assembly plant in India. They wanted to establish the most optimal location that satisfied their criteria in terms of proximity to customers, type of talent, availability of infrastructure, etc. This case study shows how we successfully advised the company on their location strategy.
Jan 2011Mobile phones: unaddressed customer issues
 A mobile handset manufacturer wanted to manufacture a product that would allow for easy device transitioning. Before getting into R&D for the product, they wanted to determine the common data transfer issues that customers of competing brands were facing. This case study demonstrates how we mined social media to provide our client with actionable inputs.