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Home > From Hypothesis to Analysis – The art of Data Synthesis
From Hypothesis to Analysis – The art of Data Synthesis
| Participants will be able to |
- Able to develop a structured framework/templates
- Able to synthesize data from multiple streams (e.g. interviews, articles, reports etc) and structure this as per relevant design (framework)
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| Course Content |
An orientation on data collation and synthesis: what it means, an example is actually solved with participants for better understanding
- From a TOC/Hypothesis, how to drill down to analysis and data points needed
- Creating data capture templates that facilitate analysis (cleaning, organizing, coding different types of data)
- Integrating different data sources (primary and secondary) to get desired research output
- Qualitative data analysis – introducing an objective analysis method (content analysis)
- Useful analysis techniques (triangulation, extrapolation)
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| Who should attend |
Junior and mid level managers of the following departments:
- Competitive Intelligence
- Business & Market Intelligence
- Strategic Planning / Corporate Planning
- Marketing Strategists
- Market Research & Development
- Customer and Market Planning
- Business Development
- Sales & Marketing
- Knowledge & Information
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For further information please contact
Learning & Development | T: +91 20 6623 1743 | +91 20 6623 1700 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in |
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