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Competitive Benchmarking: Your first step to being ‘Number One’

Participants will be able to
  • Frame the problem statement
  • Identify the parameter which requires benchmarking
  • Prepare measures to assess the parameter identified in the problem statement
  • Identify competitors and utilize the methods of benchmarking to ascertain the actionable insight solution for challenge area identified
Course Content
  • Determine the functional areas within organization which requires benchmarking
  • Identification of the parameter that needs to be benchmarked in the functional area
  • Articulate the measures/metrics required to assess the parameter that needs to be benchmarked
  • Measuring performance within the organization for the identified parameter for benchmarking
  • Identify competitors to benchmark
  • Methods to benchmark
  • Articulate an actionable insight from the benchmarking exercise
Who should attend
* Prerequisite: Basic knowledge of financial statements and financial ratios.

    Mid and senior level managers of the following departments:

  • Competitive intelligence
  • Marketing strategy
  • Strategic / Corporate planning
  • Business & market intelligence
  • Customer and market planning
  • Market research
  • Sales & marketing (Business development)
  • Finance
  • Operations
  • Technical R&D
  • Knowledge & information
  • Human Resources
Trainer
For further information please contact
Learning & Development | T: +91 20 6623 1743 | +91 9673997749 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in