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Home > Competitive Benchmarking: Your first step to being ‘Number One’
Competitive Benchmarking: Your first step to being ‘Number One’
| Participants will be able to |
- Frame the problem statement
- Identify the parameter which requires benchmarking
- Prepare measures to assess the parameter identified in the problem statement
- Identify competitors and utilize the methods of benchmarking to ascertain the actionable insight solution for challenge area identified
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| Course Content |
- Determine the functional areas within organization which requires benchmarking
- Identification of the parameter that needs to be benchmarked in the functional area
- Articulate the measures/metrics required to assess the parameter that needs to be benchmarked
- Measuring performance within the organization for the identified parameter for benchmarking
- Identify competitors to benchmark
- Methods to benchmark
- Articulate an actionable insight from the benchmarking exercise
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| Who should attend |
* Prerequisite: Basic knowledge of financial statements and financial ratios.
Mid and senior level managers of the following departments:
- Competitive intelligence
- Marketing strategy
- Strategic / Corporate planning
- Business & market intelligence
- Customer and market planning
- Market research
- Sales & marketing (Business development)
- Finance
- Operations
- Technical R&D
- Knowledge & information
- Human Resources
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| Trainer |
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For further information please contact
Learning & Development | T: +91 20 6623 1743 | +91 9673997749 or
write to us at – workshops@valuenotes.co.in | ajay@valuenotes.co.in |
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